Friday, 21 September 2012

KEEP CALM've gone and ruined it now.

It used to mean something, it was about not panicking, not fussing and just getting on with it. Visually, not much to look at, but that's the beauty of it, five words, two colours, one crown, and in being that way it did exactly what it said on the tin, it didn't panic and it didn't fuss, it kept it calm and it carried on. But now, you can stick any bullshit on a poster and pretend it's relevant, and in doing so we're losing the real meaning of what the design was all about, you might as well write 'I like eating candy floss' on a poster with a picture of a sword in the background, because lets be fair 'MONKEY SEE AND MONKEY DO' or 'EASY COME AND EASY GO' have nothing to do with the original meaning or the crown perched atop the lettering. And personally 'KEEP CALM AND CARRY ON' has lost all meaning to me, because there is literally not an item or accessory that can't be purchased with that phrase on, and although the keyring would look pleasant with my keys, that's really not what it was designed for.
I fail to see the relevance to be honest.

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